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Phoenix, Arizona is one of four cities in the US where Waymo’s autonomous ride-hailing service is available for consumer use. From its beginnings in 2009 as Google’s self-driving car project, the first fully autonomous drive on public roads was achieved in 2015, and later was renamed Waymo under Google’s holding company, Alphabet.

Steady progress

The first public trial of Waymo’s vehicles and autonomous technology started in 2017 in the Metro Phoenix area. A year later, the ‘Waymo One’ ride-hailing service and app was formally launched in 2018 using its hybrid Chrysler Pacifica minivans, with some driver intervention. In October 2020, the company opened up fully driverless operations to the general public, again in Phoenix. This was a significant milestone for Waymo, which led to the opening up of new markets, including San Francisco (2022), Los Angeles (2023) and Austin, Texas (2023).

Technology coming together driving the way forward

Waymo operates a fleet of electric Jaguar I-PACE vehicles, using a combination of different technologies to enable fully autonomous rides. LIDAR (Light Detection and Ranging) sensor technology enabled by 29 cameras on the vehicle provides a clear 3D picture of the car’s surroundings, while radar technology adds details of distance to objects and speed. These onboard sensors create a vast amount of data, which is processed real-time onboard, harnessed by server-grade central processing units (CPUs) and graphics processing units (GPUs).

Image published with permission from Waymo.

With the Waymo One app now available to download in international markets, a recent trip to an investment conference in Phoenix presented an ideal opportunity for me to fully test the Waymo offering. I was keen to experience first-hand a fully autonomous drive to see how all of this technology would translate in real life. I was also excited to speak to locals, including Uber drivers, for their thoughts and experiences with the Waymo vehicles.

Waymo-Uber partnership reflects commercial viability

While I completed all of my journeys via the Waymo One app, a recent strategic partnership allows users of the Uber app in Phoenix to accept a ride in a Waymo vehicle when one is matched to an UberX, Uber Green, Uber Comfort, or Uber Comfort Electric request. I found the Waymo One app to be very easy to use and it even showed me the exact directions to meet the vehicle.

Images published with permission from Waymo.

Testing it out

The car was unlocked via the app and once inside the vehicle controls were available on both the app and the rear-facing screen inside the I-PACE car. I took a number of journeys at different times, including a round trip and also drop off and pick ups. All the experiences were smooth and uneventful, but often the drop-off point chosen was not perfect for the rider – perhaps intended to be the easiest point for Waymo to drop off to move onto the next ride (similar to human drivers?!).

I was surprised how quickly I became comfortable inside the driverless Waymo. This comfort came from a smooth experience, and how impeccably the vehicle dealt with the routes, such as turning onto a main road, driving in traffic and responding to the surroundings in terms of pedestrians and other vehicles.

There were a few scenarios that the self-driving vehicle dealt with well. These included when a maintenance worker in the central reservation moved into the road – the Waymo smoothly moved out to clear space for the worker to safely pass. Another was when a pedestrian suddenly started walking into the road ahead – the car slowed and stopped and then moved on safely. In one instance, a car cut across our path – again the Waymo spotted the car early and slowed down to enable both vehicles to progress safely.

Image published with permission from Waymo.

A positive experience overall

From my conversations with locals about Waymo vehicles, many hadn’t even noticed them on the road. But most Uber drivers did have a view on them; I was surprised how positive the views were. However, that positivity could be down to restrictions at the time – Waymos were not allowed into the airport for kerbside pick up (this changed in December 2023), and also Waymos were not allowed on freeways. This essentially meant that Waymos were best suited to short, metropolitan routes, which many Uber drivers prefer to avoid, leaving the more lucrative longer journeys for Uber drivers. I wonder if that attitude has changed with Waymo now able to pick up kerbside at Phoenix SkyHarbor Airport?

Overall, I was hugely impressed with how the Waymo technology worked in action, the app was very easy to use and the Waymo I-PACE reacted perfectly to its surroundings. With no traffic, the Waymo smoothly reached the 40 miles per hour speed limit, while in traffic it sat at a clear distance from the vehicle in front at the appropriate speed.

On the path to commercialisation

We have talked about the opportunity for autonomous driving for years aligned with the long-term sustainability trend towards the electrification of transport. Among the potential benefits are improved safety, less congestion and reduced carbon emissions. As with most technologies, reaching mainstream consumers has taken longer than expected, with challenges such as consumer adoption, regulation and safety. But our first-hand experiences of the technology in action is a clear signal to us that mass adoption can accelerate from here, as should the opportunities for investors.

Waymo is a trademark of Waymo LLC.

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