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Humankind obliterated from the face of the earth as a consequence of a global and lethal virus has proved to be fruitful subject matter for novelists and film-makers alike – hence the success of books like The Andromeda Strain and movies like Contagion. Despite being fictional, these portrayals are terrifying. It’s hardly surprising, therefore, that when a real-life pandemic – the novel coronavirus, also known as 2019-nCoV and SARS-CoV-2 – grips the planet, a descent into panic borders on the inevitable.
Whilst the waters we’re currently navigating are largely uncharted, we do know that it’s instructive to look to historical data for direction, and to explore how markets have reacted over time during previous epidemics and significant geopolitical events. Such an exploration reminds us of three things:
Constructing a scenario to endorse that strategy is far from difficult. Imagine, therefore, that, at the beginning of 1990, you were in possession of two things: a healthy amount of capital to invest and a supremely efficient crystal ball which allowed you to see the future with total clarity. Projecting forward over the ensuing 30 years, your trusty crystal ball would have revealed the impending arrival of:
Armed with that prior knowledge, would you have invested in the equity markets? Most people would have stashed their wealth firmly under the mattress and hunkered down. Yet, over the 30-year period to the end of 2019, the FTSE 100 Index grew by over 200% whilst the S&P 500 Index grew by almost 800%1. Knowing what they know now, the smart response from our hypothetical investor couldn’t be clearer: they should have invested in the markets. Admittedly, each of the aforementioned crises hit the markets hard but, not only did those markets recover, they rose to new all-time highs. Whilst waiting for that recovery to take hold, the majority of investors would have missed out on the best days to be in it – proof, if proof were needed, that time in the market is much more important than timing the market.
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It’s a maxim that’s well worth heeding – not only is the current pandemic nothing new, but experts the world over are confident in the view that it’s unlikely to be the last, with some publicly predicting that humanity will be forced to confront a major crisis caused by the emergence of a virus every five years on average, given that the world’s population is becoming both increasingly dense and increasingly mobile.
The table below shows the impact of previous outbreaks:
Epidemic | Result |
---|---|
SARS-CoV 2003 |
8,098 people infected across 29 countries. 774 deaths. Nearly 10% fatality rate. |
Swine Flu (H1N1) 2009 – 2010 |
300,000 people died with more than 12,000 dying in the U.S. There were cases of Swine Flu in all 50 states. |
MERS-CoV 2012 – Present |
MERS cases have been reported in 27 countries, killing 858 people. The mortality rate was about 35%. |
Ebola 2013 – 2016 |
28,600 cases of Ebola were reported with 11,325 deaths – about a 40% fatality rate. |
Zika 2015 – 2016 |
Over 500,000 cases of infection in the Americas which resulted in nearly 4,000 confirmed cases of birth defects in newborns. |
Seasonal Flu (Influenza B) | 9.3 million-45 million cases annually in the U.S. and between 12,000 and 61,000 deaths. |
Six months after COVID-19 caused global markets to crash, and sent economies across the globe spiralling into lockdown-induced paralysis, considerable uncertainty remains regarding what the post-COVID world will look like and the full extent of the damage that has been inflicted.
After this severe and rapid downturn, as markets began fully to grasp the significant economic implications of a world where almost half of the population of the planet was in lockdown, assets have regained ground substantially. Between 23rd March and 11th September, the FTSE 100 index rose by over 20% and the S&P 500 Index by almost 50%. Whilst the rally is encouraging, there is a sense that markets may have been over-optimistic given that the likelihood of economic disruption lasting well into 2021 or possibly even 2022 is not low, and that many countries are felt to teetering on the brink of a second wave of infections.
A key question arises therefore: are any broadly consistent themes emerging for a post COVID-19 world which give a clear indication of how fund managers are seeking to respond to the pandemic in an attempt to maintain the momentum? Based on our research, four key investment themes seem to enjoy widespread support.
Quality never goes out of fashion. In a world characterised by unprecedented uncertainty and resultant market volatility, the defensive virtues of high quality stocks are difficult to ignore … which is why they are likely to remain a core holding of many portfolios for the foreseeable future particularly given that, since the theme is global in nature, it can be applied in all equity markets.
When defining ‘quality’, the key criteria are typically a strong balance sheet, low gearing, high profitability and good visibility on earnings growth. Quality stocks are known to deliver above average returns during downturns – and indeed recessions – and indeed this was manifest during the first half of the year as the major economies struggled to function with any semblance of normally.
Naturally, these stocks may look expensive relative to the sector and, to that point, some might well claim that their high valuation is their single biggest disadvantage. Nevertheless, and whilst few managers chase quality at any price, we’re minded to heed the words of Benjamin Franklin: “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” Quality stocks may well continue to be expensive but are likely to prove resilient in what would seem to be a low growth environment for some time to come, and one experiencing significant structural change, obvious trends being deglobalisation and the need to deleverage. All of these factors should serve to fuel sustained demand for quality stocks, thereby safeguarding their higher valuations.
The risks inherent in outsourcing the bulk of production to a single specific geographic area were becoming more apparent due to issues before the current pandemic, not least due to the ongoing trade war between the US and China. The COVID-19 crisis has led both governments and businesses around the world to consider more deeply the vulnerability of their production capabilities, and so there seems little doubt that we will see an acceleration of the trend towards deglobalisation and the reshuffling of global supply chains towards local production on a regional basis, already underway in a number of major economies over recent years due to a combination of technological innovation (allowing shorter supply chains), and rising wages (and therefore manufacturing costs) in emerging countries.
The significant commercial risks of economic stoppages and supply chain disruptions have been markedly exposed by the pandemic and, in particular, the high dependency of most global businesses on China’s manufacturing output. Governments have therefore responded by embarking on a range of initiatives designed to stimulate the increased domestication – or ‘re-shoring’ as it has come to be known – of production capabilities. For example:
The beneficiaries of this growing phenomenon will be local economies everywhere, with China almost certainly finding itself compelled to reorientate its activities more towards domestic demand. Most governments will experience strong pressure to enhance self-sufficiency in strategically important areas, healthcare and medical supplies being an obvious example.
More specifically, the growing redistribution of supply chains under a widespread ‘homecoming’ policy is likely to benefit southern Asian countries for low-end consumer goods, as well as ‘tech-heavy’ Taiwan and South Korea for sophisticated components and products, given the global technological disruption brought about in the fields of 5G, artificial intelligence and the ‘Internet of Things’. In the North American markets, this is expected to benefit Central America and the Caribbean and, in both the US and Europe, the major winners will be those businesses operating in the high value-added industries, such as pharmaceuticals and advanced engineering.
Certain themes are referred to as ‘structural’ or ‘secular’, in that they operate both globally and largely independently of the economic cycle. Technology is one such theme, and it has grown in significance as a result of the coronavirus crisis, which has revealed major constraints on networks, businesses and individuals. There is little doubt that, as digital transformation inevitably accelerates, operational practices and methods of communicating with customers, suppliers and colleagues will change permanently into the future, and working from home and relying on remote access becomes accepted as an increasingly viable way to function, having been put to the test during the COVID-19 lockdown. Online communication and collaboration platforms, such as Microsoft Teams, Zoom and others, have become new corporate forums rather than used simply for face-to-face meetings or phone calls as previously. As a consequence, we would anticipate the world’s leading technology companies to continue to dominate investor returns. In May, Satya Nadella, Microsoft’s chief executive officer, referred to “two years of digital transformation in two months”.
Furthermore, none of us will have been unaware of the marked shift towards online shopping, and the resultant spike in e-commerce sales, which were already booming well before the coronavirus emerged on the horizon – the crisis will only serve to accelerate that switch from ‘bricks to clicks’. Whether it’s driverless cars, digitalisation in financial services, or robotics in manufacturing, most sectors of the economy are seeing paradigm shifts in the way business is conducted. Indeed, the protracted lockdown periods which were imposed on the populations of all five continents led to a hitherto unseen intensity in use of the internet. In the US, for example, surfing exploded by 50%, forcing various services, such as Netflix and Facebook, to reduce the quality of their streaming by 25%. The need for businesses to enhance their communications infrastructure, thereby accelerating both productivity and efficiency, has now become mandatory rather than simply pressing.
More business will be handled remotely, requiring improved internet services, bandwidth, streaming technology and training, and more goods will be delivered directly to homes or businesses, driving increased sophistication in warehousing, logistics, and distribution. Disruptive technologies are at the forefront of this progress, 5G – the fifth generation of wireless technology – being the leading example. Among others, it encompasses component and mobile network operators, semi-conductors, antenna towers and software companies. A potent stimulus for digital transformation, it is markedly expanding the potential for artificial intelligence, the ‘Internet of Things’, robotics and automation, and cloud computing, all brought about by massive advances in speed and reliability, coupled with a sharp reduction in energy consumption. The appeal of artificial intelligence, for example, is that it is considered as a technology which can be embedded in almost every stage of a company’s value creation process, and can benefit a wide range of sectors: media, telecoms, consumer staples, financial services and healthcare to name but a few, its core benefit being improved collaboration between humans and machines, thereby enhanced productivity and lowering costs.
Three factors largely explain this superior performance:
Moreover, even prior to COVID-19, the healthcare sector was trending positively and there are multiple reasons to conclude that, even after the emergence of an effective vaccine, we believe, it could remain a sustainable growth area for some time to come, with demand remaining robust across the globe – the pandemic has merely accelerated that growth. A number of factors are pertinent:
Across the world, the coronavirus crisis has compelled investors to confront two fundamental, but intrinsically linked, issues: first, and more immediately, to ensure that their portfolios are shielded – to the extent that it’s possible – from the worst ravages of the pandemic and its resultant effect on economies, and, second, to determine which areas of the investment landscape appear more prosperous once the worst of the crisis is behind us.
Addressing the first issue is largely about examining balance sheet strength, the ability to manage costs dynamically and structural demand; in developing this thinkpiece, we have attempted to shed some light on the second, and to unearth a number of key themes which are engaging the close attention of Janus Henderson’s investment trust managers. In so doing, we have tried to identify investment areas which are not simply places to ‘hunker down’ defensively during a crisis, but which offer genuine opportunities for long-term growth.
We hope you find it useful.
101/01/90 – 31/12/19
2Source: Bank of America Global Research
317/01/20 – 23/03/20
4Source: MSCI World Index, 01/01/20 – 30/06/20
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