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For Individual Investors in the US

Risky Business? What Makes You Invest (or Not)

Our survey findings discovered a significant gap between consumers’ financial aspirations and their financial behaviors

spirited discussion
Oct 10, 2024
1 minute read

Key takeaways:

  • As Gen Z has matured, so has their financial outlook. Like their millennial and Gen X predecessors, this demographic is adversely impacted by the rising cost of living, escalating housing expenses and accumulated debt.
  • It is not only generations that differ in their attitudes toward financial planning and individual investing; a significant gender gap also exists. Our survey found that women are consistently more conservative in their approach to wealth management than their male counterparts.
  • Targeted financial education, increased access to clear and trustworthy investment advice, and efforts to boost investor confidence are imperative when it comes to empowering current and potential investors to make the right financial decisions for their future.

Janus Henderson Investors recently partnered with global research firm HarrisX to conduct a survey exploring American consumers’ attitudes and behaviors regarding financial planning and investing.

The findings revealed a significant gap between consumers’ financial aspirations and their financial behaviors.

The research illuminates the need for greater transparency, simplified information, and additional resources from the investment sector to foster a healthier understanding and increased participation in investing.

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