Date of Appointment
1 June 2023

Skills and Experience
Mai is a Chief Marketing Officer with over 25 years’ experience in brand building and growth acceleration, lately in the insurance and financial services sectors. Her career spans both large multinationals and challenger brands, bringing a wealth of expertise in strategic positioning and in reshaping marketing strategies to drive brand adoption and sustainable business growth while improving marketing effectiveness. She is currently a fractional CMO at LiveMore Capital Ltd.

External Appointments
Mai is a non-executive director of Scottish Friendly Assurance Society Limited and is also on the Board of Trustees and chair of the remuneration, nomination and HR committees of Dallaglio RugbyWorks, a national charity supporting vulnerable young people.